There’s no way you haven’t heard of social media at this point. Over the last several years, social media has radically transformed the internet, and by extension, the whole globe, as well as the marketing industry.
The following are five reasons why your company should invest in a social media strategy:
1. Brand Recognition
Establishing brand awareness is one of the most important marketing goals for every organization. This is due to the fact that buyers prefer to buy things from brands they are acquainted with. Thankfully, social media makes developing a brand simple and successful.
When compared to traditional media, social media has the advantage of placing your brand in front of customers faster and more easily. It also makes your audience think about your company or product even when they aren’t aware of it.
Over 91% of marketers reported that their social media initiatives considerably boosted their brand awareness and heightened user experience while investing only a few hours each week. Having a social media presence for your brand can undoubtedly assist your business, and with regular use, it may quickly generate a large following for your company.
2. Loyal Community
Why is brand loyalty vital in a world when every firm is upgrading its products and spending on advertisements? At its most basic level, brand loyalty is precisely what it sounds like: a propensity for certain customers to favour one brand over another, particularly after having a favourable experience with the company’s products and services.
That is why it is crucial. You’ll have a hard time succeeding if your clients aren’t loyal to you.
3. Increase website traffic
Another benefit of social media is that it helps to increase the traffic to your website. Your audience will be more likely to visit your website if you share your material on social media. The more high-quality information you publish on social media, the more inbound traffic you’ll get and the more likely you’ll convert. Social media is currently responsible for 31% of all referral traffic.
4. Enhanced SEO rankings
In establishing rankings, the presence of social media is becoming increasingly crucial. SEO needs are always changing these days to get a great ranking. As a result, just optimizing your website and blogging on a regular basis is no longer enough. Businesses who publish their content on social media provide a signal to search engines about their brand’s authenticity, integrity, and consistency.
5. Gain Market Intelligence
One of the most important advantages of social media is market awareness. Monitoring account activity helps you to identify client interests and viewpoints that you would not be aware of if your company did not have a social media presence. In addition to traditional research, you may use social media to gather data that can help you better understand your sector.
There’s no doubting that social media marketing benefits both new and existing businesses. When done effectively and regularly, social media marketing is a tremendous tool for any company. In a crowded market, it might help you develop brand authority and trust.
Allowing your competitors to have a presence on social media will allow them to steal your potential clientele. The sooner you get started, the more quickly your company will expand.
About the author.
Chané is the Social Media Manager at JustSolve. All her skills and knowledge has been obtained by short courses, endless research, and a Social Media Marketing certificate from UCT. As an Advocate (INFJ – T), she enjoys either spending time outdoors, with the people/animals she loves or rock climbing.