CENTRICITY MARKETING VIDEO: HEALTHCARE
It’s not often you find a revolutionary product like Centricity. However, communicating its many use cases to clients was becoming a challenge in itself. That’s where we jumped in to help.
Areas of Focus
User Research | Illustration | Video Production
Adobe Illustrator | Adobe After Effects
Customers Needed Guidance
The healthcare section of the target market of Centricity did not understand how they could apply the product in their field.
No Industry Use Cases
There were no existing use cases in the healthcare field for Centricity, so it had to be researched and created.
Complex Product Info
Centricity has many functions and applications and to convey it simply within the healthcare sector was a challenge.
Our Video Production Approach.
Defining use case
We researched the healthcare sector and how they could utilise Centricity to optimise their day to day activities.
Establishing pain points
By asking questions and identifying scenarios where Centricity could fit in, we interviewed users and uncovered their greatest pain points.
We had to assimilate all the research and storyboard a story that describes the situation in a simplified manner.
Better user understanding
The healthcare sector has a clear understanding of how specific Centricity features can help their processes run more smoothly and efficiently.
The video is now used as a marketing tool for Centricity across the board and helps people see the product used in a real-life scenario.
Increased sales to Healthcare
Since the video was released on social media, Centricity has since signed healthcare sector clients where they have not before.