The banking market may seem like a place for old guys in suits but Qbono wanted to challenge this stereotype and bring in a young, fresh and modern vibe to banking as we know it.
Areas of Focus
UX/UI | App & Web Develpoment | Business Analysis
Prototypes | Mobile | Web
Outsystems | Adobe XD
Qbono wanted to hit the fintech markets with something new and fresh. They wanted their message of community and magnanimity to come through in their branding whilst also appealing to the youth.
No Existing Branding
The brief was given with no branding, no colour scheme and no corporate identity. It was up to us to create an image for the product that encapsulates the brand and the product.
Simplify a Complex Concept
Although the concept might seem complex, the challenge was to make it as easy as possible for users to be able to connect with and understand what the Qbono product offers.
There was a wide variety of somewhat disconnected ideas which had to be consolidated to embrace the essence of the product and its message.
Clarify Branding Message
We needed to filter out and simplify the message and capture the essence of what the Qbono product is. This required brainstorming and eliminating non-essential components.
After clarifying the brand message, we needed to create a simple visual representation of the product and what it stands for.
App vs Card
The icon needed to look good as both an app icon and a long-type icon. The long logo also needed to standout on a black bank card.
The branding represented exactly what the stakeholders envisioned and more. The logo looks good on all media – physical items like cards, digital and print.
To tie it all together we needed to make something that stands out and creates top-of-mind awareness in the fintech app world. To do this we created a logo that can be taken apart and used as an icon for the app as well.
The creation of the logo brought together everyone’s ideas and moulded it into one, clear understanding of the product.