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QBONO

The banking market may seem like a place for old guys in suits but Qbono wanted to challenge this stereotype and bring in a young, fresh and modern vibe to banking as we know it.

qbono.co.za

Areas of Focus

UX/UI | App & Web Develpoment | Business Analysis

Deliverables

Prototypes | Mobile | Web

Tools

Outsystems | Adobe XD

The Project.

Qbono wanted to hit the fintech markets with something new and fresh. They wanted their message of community and magnanimity to come through in their branding whilst also appealing to the youth. 

The Challenge.

No Existing Branding

The brief was given with no branding, no colour scheme and no corporate identity. It was up to us to create an image for the product that encapsulates the brand and the product.

Simplify a Complex Concept

Although the concept might seem complex, the challenge was to make it as easy as possible for users to be able to connect with and understand what the Qbono product offers.

Consolidate Ideas

There was a wide variety of somewhat disconnected ideas which had to be consolidated to embrace the essence of the product and its message.

Our Approach.

Clarify Branding Message

We needed to filter out and simplify the message and capture the essence of what the Qbono product is. This required brainstorming and eliminating non-essential components.

Simplify Design

After clarifying the brand message, we needed to create a simple visual representation of the product and what it stands for.

App vs Card

The icon needed to look good as both an app icon and a long-type icon. The long logo also needed to standout on a black bank card.

The Outcome.

Visual Consistency

The branding represented exactly what the stakeholders envisioned and more. The logo looks good on all media – physical items like cards, digital and print.

Recognisable Logo

To tie it all together we needed to make something that stands out and creates top-of-mind awareness in the fintech app world. To do this we created a logo that can be taken apart and used as an icon for the app as well.

Unanimous understanding

The creation of the logo brought together everyone’s ideas and moulded it into one, clear understanding of the product.

js logo

Contact Us:

hello@justsolve.solutions

Our Offices:

South Africa
Australia
United Kingdom

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